All work
Case Study — Wholesale & Brand
Alpine Paeonies NZ.
A wholesale grower's site built to carry a decade of work — from a single test block in 2011 to 12,000+ plants — with the same care as the crop itself.
The brief
Alpine Paeonies NZ needed a site that could speak to two audiences at once: florists and exporters sourcing wholesale stems, and the wider public who just want to see the flowers. It also needed to carry real growing information — varieties, season, volume — without turning into a spec sheet.
What we built
Hand-coded from the ground up, with a dedicated wholesale enquiry path sitting alongside the Varieties and Gallery pages, and the growing numbers — 12,000+ plants, 11 varieties, growing since 2011 — built into the layout as proof rather than an afterthought.
What's on the site
Built to speak to growers and buyers.
Wholesale enquiry path
A separate flow from general contact, built specifically for florists and exporters sourcing stems.
Season & variety info
Structured Varieties and Gallery pages, with seasonal windows called out clearly for buyers planning ahead.
The numbers, front and centre
Plant count, variety count, and years growing built into the hero itself, rather than buried in an About page.