All work
Case Study — eCommerce
De Boer Bakery.
A full eCommerce build for a Christchurch bakery selling traditional South African rusks nationwide.
The brief
De Boer Bakery bake a traditional South African product for a nationwide audience, most of whom will never set foot in the Christchurch kitchen. The site needed to sell online first, and carry the warmth and heritage of the product second.
What we built
A hand-coded storefront — product catalog, cart, and checkout — paired with warm kitchen photography that does the job a shopfront would if this were a bricks-and-mortar bakery. Built mobile-first, since most rusk orders start on a phone.
What's on the site
Built to sell, nationwide.
Full online store
Product catalog and cart built to sell rusks nationwide, not just to local walk-ins.
Nationwide delivery, made clear
"Available nation wide, baked in Christchurch" messaging placed right in the hero, where it matters most.
Heritage-first photography
Real kitchen imagery instead of generic product shots, so the site carries the same warmth as the product.